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aNobii Review - Social Site for eBook Lovers

It is not fresh to sell books Through the social network. You can see all kinds of books and links to purchase on Facebook, Twitter, etc. But the aNobii supported by several press is going to go further - it will directly transform Facebook into its own eBook sales channel.

Anobii was founded in 2006. The name is from "worm" in Latin. Its aim is to be the social networking site for reading lovers. It provides the functions like adding works, scores, write a review, strike up a conversation and so on. Most of aNobii's users are from Europe.

In March this year, the big three publishing giant - Harper Collins, Penguins, Langdon bookstore and the British entertainment retail company HMV decided to invest for aNobii and transform it into a social network sales platform in the ebook industry. The new beta site has recently been online, users can directly purchase ebooks from the site.

aNobii CEO - Matteo Berlucchi in an interview with PaidContent provided a lot of interesting information. He explained that although aNobii used a lot of Facebook platform, the goal is not to attract Facebook users to aNobii website to buy books. aNobii won't add marked labels on the pages, and don't expect to increase traffic.

Berlucchi think that in the digital era, the "shop" should be evolved to "network", and the reader will no longer need to go to the bookstore. The ideal state is that readers can directly buy what they are interested in on the social network.

At present aNobii begun to provide 100, 000 books from 15 companies. The users can read them through the aNobii application for iPad. aNobii ebooks use Adobe DRM encryption ePub file, and can be read on the vast majority of platform.

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